Craving Alpha

Jan 3

3 min read

The Un- Familiarity Bias

Photo by Martin Wilner on Unsplash

What is a Psychological Bias

Charles Schwab Corporation. (September 8, 2020). Most frequent client biases seen by financial advisors worldwide in 2019 and 2020 [Graph]. In Statista. Retrieved January 02, 2022, from

What is Familiarity Bias

The Opportunity

This strategy sets perfectly in line with Warren Buffett’s famous quote of buying the fear and selling the greed.